"Coming up with the right brew wasn't easy. Heineken had to appeal to the light drinker's palate. For example, Bud Light has a pale, amber color and a crisp taste. Still, Heineken knew it needed to play to the strengths of its core lager brand, which has a full flavor and rich, tawny color. Ultimately, finding the right balance took 15 months and 20 different versions. "We've been able to deliver a beer that plays in the light beer sandbox but is true to the Heineken brand," says Heineken USA'schief, Andy Thomas."